Marketing and sales teams often find digital leads – who tend to be just a name and email address – troublesome to connect with. And yet, digital advertising is here to stay! In this presentation, we’ll discuss effective strategies for generating and engaging with digital leads as well as how to uncover more information about these anonymous prospects. We’ll also demonstrate the potential of marketing automation in digital nurturing to reduce manpower while gathering additional personal information and providing customized content that resonates with your audience.This presentation will help you understand how to: - Target and generate digital leads from Google, Facebook and other platforms.
Track and measure results of digital tactics through Google Analytics and other platforms.
Engage with digital leads and encourage them to share more information about themselves.
Use marketing automation to reduce time needed to nurture leads and gather additional data about your prospects unobtrusively.